Custom Engagement Rings

Why S & S Diamonds?

S & S Diamonds has served New Martinsville since 1981, founded on the principle of the Golden Rule and still run that way today. We are New Martinsville’s only local Master IJO Jeweler, which means we hold ourselves to the Independent Jewelers Organization’s code of honesty, trust, integrity, confidence and loyalty on every service we provide and every purchase you make. Our bridal cases carry designers including Fana, True Romance, Ashi, Victor Bridal and Lovebright, and our loose diamonds are certified and conflict-free, so you can choose a center stone with confidence. Over four decades we have grown from a small store into a multiple-brand jewelry retailer, serving generations of families as their trusted jeweler — and that is the standard behind every custom engagement ring we design at our New Martinsville showroom.

Engagement rings are the heart of our business and we take pride in helping craft a ring that will represent your love story and last a lifetime. We have a large selection of engagement ring styles in stock at all times and can work with you to design a fully custom engagement ring as well.

Our 3D ring designer is the best of both worlds – you get to design a fully custom ring and we can have it ready for you in just a couple of weeks at a great price, fully customized around your center stone. Come visit our New Martinsville showroom to design your custom engagement ring in person or start your journey online using our cutting-edge 3D Ring Designer. Once you have a design you like, schedule an appointment so we can discuss diamond options and finalize your design.